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VIDEO #55

VIDEO #55

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FIFTY-FIVE of SEVENTY: Uzieli - The Medicine man

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FIFTY-FIVE of SEVENTY: Uzieli - The Medicine man

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Uzi-Eli Chezi has been peddling etrog (citron) juice for over 20 years now, opening up shop in the Machane Yehuda market in 2003, just as Jerusalem’s post-Intifada streets began to bustle once again. The move was good for Uzi-Eli, whose marketing style straddles the line between old-time witch doctor and gimmicky theme park stall: Rambam-inspired folk medicine for the masses. So while his drinks, especially the etrog and gat (khat) juice, are the ultimate pick-me-up, his schug (chili pepper paste) is mild enough for the average passerby.

All right reserved 2018

All right reserved 2018